Hocus Pocus Ltd., a leading tech company specializing in augmented reality (AR), wanted to showcase their cutting-edge technology in a way that was both innovative and memorable. They approached The Smiling Agency with the challenge of creating a unique campaign to demonstrate their AR capabilities to potential clients and investors.
![](https://cdn.prod.website-files.com/663def4c82b8c701eae60104/6655c25dd9a2f5720b16857d_Work1.webp)
Challenge
We decided to highlight Hocus Pocus Ltd.’s AR technology by creating an unforgettable, interactive experience: The Invisible Office. The concept was simple yet captivating—using AR, we made their entire office disappear, giving employees the ability to toggle between their regular office environment and a serene beach scene at the tap of a button.